On the merciless digital streets, where people have public and private profiles and with business fighting for visibility by creating an online presence, it cannot be ignored that business or individual you are a brand. This brand whether deliberate or not needs to be monitored. .
Why is this important? Online users – which includes potential employers, partners, investors and other stakeholders can easily check on you online to help them decide whether you are the right person for them or not. Your personal brand can sway someone thousands of kilometres away to invest in you, or your business, or to consider someone else who seems to be more fitting based on the brand they have built online.
“The world’s richest man, Jeff Bezos, famously said, “Your personal brand is what people say about you when you’re not in the room.” What is conversations are happening about you in your absence? Your brand is important for your success. ”
I say this with joy, when I say that you can literally decide on the brand you want. It can be deliberate. Brands are built. What type of brand are you building from the places you visit online and leave a trail, the conversations you take part in, the content you post and who you associate with? When was the last time you searched yourself online? This will enable you to see what your clients see, what your potential clients see and even potential investors.
Embrace that you are a brand today and be deliberate about the type of brand you are portraying intentionally or un-intentionally. Be in control and determine how you are portrayed because if you build your brand well, as we search or check on your online presence we can make those important decisions to reach out to you or not to.