Updated: Apr 23, 2021
There has been serious hype about digital marketing during and after the COVID19 lockdown periods. Well, if you stick around I will break it down for you.
Besides the main benefit of giving your existing and potential target audience access to you 24/7 when it’s convenient for them, you do not have to rely on being open for your customers to be assisted. Done right, your online presence will enable your customers to get the information they need from you when they need it. This will help them make serious buying decisions.
“Let’s face it. The coming on of e-commerce has created a digital economy that literally does not sleep, even if you do; it does not have operating hours, even if you do! Businesses with the right products and services that are strategically positioned online by using digital marketing will most likely make more money.”
That being said, let’s explore the other benefits: a) Brand visibility – you can stand out online so you are found online by the people looking for your service instead of physically trying to get visibility through the traditional ways only.
b) Access to a greater and diverse market – because there are so many people online with millions on platforms like social media, this means that becomes the size of your potential market. You are not stuck with slim pickings. It’s easy to end up marketing to the same people exclusively using traditional methods, but digital marketing can gain you access to different markets increasing your chances of growing your customer base.
c) More control of the branding – You can determine what type of brand you want to build online to attract your ideal client. Through monitoring and reputation management you can mould the digital footprint you want your brand to have, which in turn contributes to the perception your existing and potential client has about you.
d) Connecting with customers – Digital Marketing brings your customers closer to you and they have more access to you. This is a massive benefit because it means you can engage with your customers to improve your services and products. This will have a positive impact as you refine your services or to best suit your customers.
This is also great because you get to know your customers better through analytics and reporting. The information gathered can be used to add value to the products and services. e) Brands can now be creative in expressing themselves and have more options like using multi-media to communicate their brand. These are the main benefits of Digital Marketing. For Digital Marketing Simplified read this post.